SRL has earned a global reputation for its experience and success in the area of pharmaceutical research. We have partnered with several Pharmaceutical companies and academic institutions in the areas of taste masking and new flavour research.

With the growing importance of over-the-counter and generics in the modern pharmaceutical business, it was never as crucial as it is now to undertake consumer and sensory research to provide market edge among competitors.

We specialise in the areas of biotechnology, healthcare, cosmetics and nutraceuticals where we help manufacturers to optimize their formulations and create palatable products that are accepted by the consumers.

• Development of patents on taste masking technologies.
• Sensory assessment and optimization.
• Consumer preference.
• Designing products for specific groups such as children and elderly.

Sensory results can be combined with consumer studies to provide a unique and comprehensive service which can help you support specific claims or develop products that are preferred by the consumers. Our range of pharmaceutical research services include:

• Product Optimization
  
• Taste Diagnostics
  
• Taste Masking

The sensory properties (appearance, form, mouth feel, odor and taste) of pharmaceutical products are of the utmost importance as these can be a cause of rejection and can therefore determine successful delivery (administration and compliance) of the product.

In addition, consumers are now considering formulation besides Active Pharmaceutical Ingredient (API) in their choice of medicines, and medicines with similar API’s must now compete for market share by means of providing a preferred sensory experience during administration. SRL’s Product Optimization is a consumer oriented methodology for developing pharmaceutical products with desired sensorial properties.

Product Optimization provides:

• Sensory evaluation by SRL’s highly trained pharma sensory panel.
• Consumers insight on desired product attributes.
• Direction for product optimization.

• Assessment of the bitter taste of the API’s.
• Identification of ingredients with desired sensory profile.
• Evaluation of taste masking technologies on the reduction of the bitter taste.

SRL's Taste Masking solutions are created to assist you in the development of palatable pharmaceutical products.

The bitter taste of the API’s is the most common attribute that requires masking in pharmaceutical formulations. The human tongue is very sensitive in its detection and in order to mask it, it is important to blend the API with complimentary compounds so that the bitter taste is minimised or no longer perceived.

Our clients have been benefited in:

• Assess the effectiveness of different compounds on bitterness reduction.
• Development of palatable formulations for specific target populations such with specific taste requirements such as elderly and children.